Posting your thoughts, feelings, emotions, etc. in the form of words or an appealing video on Instagram becomes a common trend. People nowadays want to share their profound experiences and moments of love, sorrow, excitement to their followers. There are three different types of networks used on Instagram: Stories, IGTV (standalone video application by Instagram for Android and iOS smartphones), and posts.
Now, it depends on the followers what medium they are going to choose. It depends on the content if it is engaging, people inevitably want to see it or watch it more. In these times, people connect with the stories that knit a deeper connection and seem more real and relatable.
- Concentrate on Existing followers: Creators want to multiply their followers instantly, but this does not work like this. You need to concentrate and create exciting content for your existing followers. This will eventually increase the list of your new followers. Once people read or view your post, if it resonates with them, they will like it or share it further in their groups or with other like-minded folks. So, instead of looking for more followers, raise the quality of your post and make them more interactive and engaging.
- Story-telling: Taking your audience to the apex of imagination through a well-crafted story earns more readers or listeners or followers. If we think about our childhood times, our grannies used to take us on a spectacular journey of beautiful stories, consisting of fairies, jungle, lions, stars, etc. we got captivated, and our eyes glitter with so much enthusiasm and excitement. On the same notion, if you create a fantastic story to sell your brand, people will surely lend their ears to it. You don’t need to be an outstanding or professional story-teller for creating your content. Use this platform to inspire people.
- Community: You need to find your herd to get noticed. There are a plethora of creators who create content for themselves, connect with them. Share your piece of work with them. Promote their ideas.
Build your Community to be in the race of this competition. Encourage good artists, poets, or creators and help them to build their strong online presence.
Through Community, your message will reach out to the desired audience correctly.
- Experiment more: Life loses its luster if you do the same things repeatedly. So, try out something new on Instagram, be it with creativity, innovation, marketing, etc. Try and experiment with new ideas, so your audience enjoys your presence. What will happen? Either they’ll work or not. If it works, then it is super cool, and if not, then you learn something and next time you’ll come with better ideas.
- Content is everything: Creating more relevant and relatable content is the need of the times today. People like to read or listen to people who put their hearts out, and without holding back, they express and connect with their audience.
On Instagram, people should focus more on leaving a real or more humane impact.
So, these were five astounding ways to grow your brand in 2020 and beyond. Just focus on creating mesmerizing content consciously.
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