6 Ways To Profit From An Economic Downturn

6 Ways To Profit From An Economic Downturn

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Has the COVID-19 pandemic affected your business? Are you confused about where to invest in during the recession?

Economic downturns are said to the worst affecting parts for an organization because they imply a real fall in the GDP. As it is a period of negative growth and recession, it is hard to make your business profits. Interestingly, a recession is also the best time to make profits. As Jack Welch says, “Never miss out on an opportunity like a good recession.”

Let’s share with you the six ways to make profits during an economic downturn.

1. Cut Your Costs

It is necessary to learn how to minimize the expenses during downturns. Be it for the business or your house, cutting down on the costs will eventually increase the profits. 

It is when companies can look into some previous projects that have never seen the daylight rather than engaging in a new project. Invest your time in them so that your organization doesn’t lack consistency and efficiency.

Organizations can also shift their offices to home to help reduce the rental charges. They can use digital marketing strategies to help attract traffic and clientele.

2. Liquidity is important

Recession is when all the markets have crashed, and it isn’t easy to get profits out of your savings. 

So, having some liquid cash in hand will only improve the chances of making profits. But how?

For example, if entrepreneurs have liquid cash during a downturn, they can buy tangible assets like buildings, as the value of properties goes down.  A recession is the best time to roll some money in the markets as the rates will be lower than standard times, and as known to everyone, liquid cash can help manage through shortfalls. You can even make some great money in the stocks.

3. Look into the Downside

When markets go down, people get frustrated. They are not sure what to do or how to handle those situations.

In these circumstances, you have to make a move. Don’t let your investments go down after a certain percentage. Track the downsides and get out of that investment immediately before you make a loss. Don’t wait for the markets to hit the green. Then you might miss some great shots.

Opportunities like you can invest in something that is already high. Try to track all the markets before you invest somewhere.

So rather than being in the survival mode during the recession, invest in yourself. It can help you be a great competitor when the economy returns to normal.

4. Reduce your deductions

The best way to make some profit is to save on taxes lawfully and ethically. You are bound to pay your taxes, but find out some legal loopholes to lessen those deductions.

Usually, businesses take the help of tax teams to minimize tax deductions legally. Try to jot down each penny that you spend on your business. It will be a smart move and make every dollar effective.

5. Restructure Your Plans

The current pandemic situation has made it impossible for everyone to pay off their debts. With higher interest rates, it becomes difficult to save money.

So, the best thing to do is sell off some of the underperforming or non-performing assets and pay off the loans. 

You can also look for policy discounts or limit your liabilities to the minimum. These can further lower the premiums and create liquidity in your account. 

Plan accordingly! Sometimes the worst plans can lead you to more losses. 

6. Stop the Risk

Afraid of facing any troubles or losses during a downturn? Recession is the time when you have to make sure that you minimize your losses.  The more you concentrate on investing, the more you would gain. Now, you might think, isn’t investing a risk?

Investing is never a risk. It only mitigates your losses. The only thing you need to take care of is – where to invest?

Invest in things like real estate or hire smart employees who will help build the organization even in a downturn. You can also invest in yourself! The more you grow, the more you make money because it will help create a space and time for you.

Recession is not something to be scared about with proper planning makes this an excellent opportunity for you. Go in the opposite direction of the market. Liquidate, invest, and restructure your money. Thus, making extraordinary profits by the end of this turmoil.

Are you confused about the best way to market your business?

Find out how Propel Guru is helping businesses worldwide with its out-of-the-box digital marketing and lead generation strategies. To know more, call us now at +1 (604) 256-0821 or email us at hello@propelguru.com.


Pushp Dutt

Digital Marketing Head (Creative & Content Strategy)

15+ years of experience working with brands in all stages—from global brand repositioning to integrated marketing, digital product development and experiential activations. Love being in the creative space that targets and helps companies tell their stories and and works with cross-disciplinary teams to design beautiful, functional, forward-thinking, memorable experiences with humans at the center of consideration.

Hire the best Canadian Digital Marketing Company. Choose certified Digital Marketing Specialists from Propel Guru now.

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