Best Social Media Analytics Tools For Marketers In 2021

The role of social media in buying decisions has increased rapidly by the year 2020. According to recent surveys, social media is the initial point of contact for clients with your company. In addition, customers are much more likely to find your brand through social media than from a search engine. As a result, optimizing your social platforms is more crucial than ever to guarantee you are reaching and engaging your intended audience.

Notably, social media is a data depot! You might have a fantastic marketing team, but unless you have a team of data scientists collecting and analyzing all of your social data, you will be missing out on critical insights that can help you elevate your brand. Therefore, investing in the correct social media analytics tools, on the other hand, will enable your marketing team to make the best judgments possible when planning and optimizing your campaign. 

As a result, we, being one of the top digital marketing service providers, can assist you in getting your brand in front of the right people at the right moment. So if you’re looking to invest in the best yet effective social media tools, here, in this blog, we have compiled our list of the best five social media analytics tools to assist you in finding the ideal tool tailored to your specific requirements. 

Let’s get started! 

1. Google Analytics
Although Google Analytics was created to monitor the web performance of your website, it also provides a wealth of information regarding social media platforms. For example, it can track social media traffic sources for your website. In addition, it will assist you in finding out which social media networks are bringing in the most traffic. Moreover, it ensures completing objectives for your social media posts, such as assigning goals and evaluating how well they were met. Furthermore, Google Analytics takes care of the conversions from social media posts as well. 

2. Sprout Social
Sprout Social is an easy choice on our list due to the requirement for cross-channel social media analytics. Sprout will keep you covered whether you want to dig deep into your performance on a single network or compare results across numerous networks at once. Moreover, you can track Facebook page impressions, Twitter link clicks, Instagram follower growth, LinkedIn engagement, Pinterest article performance, and much more, all from one central location. Furthermore, one can even take advantage of easy-to-understand, presentation-ready reports to easily organize and distribute your data. With Premium Analytics, you can further develop your unique report based on your company’s KPIs.

3. HubSpot
You can connect social media performance to business and revenue growth using HubSpot’s analytics tools. You will be able to report on the performance of your social strategy across all channels, whether you are posting directly through HubSpot, through other tools, or on the move. With HubSpot, you can also measure campaign performance by comparing the performance of several social channels. Moreover, HubSpot’s social analytics tools provide graphs and infographics that break down data by platform elements such as audience, session lengths, and impressions.

4. BuzzSumo
BuzzSumo is a fantastic tool for determining how well a piece of content is performing on social media. This social media analytics tool can tell you how many people shared your most recent blog article on Facebook, Twitter, or Pinterest. You may also track the performance of content that competes for relevant industry keywords to determine how your content marketing strategies compare to the competitors. You can observe which posts garner the most interaction by analyzing social shares and using that information to create your content strategy. BuzzSumo can also help you identify factors like length, post date, and headline style in top-performing content.

5. Brandwatch
One of the best social media monitoring and analytics tools available is Brandwatch. It gathers internet mentions from various sources, including social media, discussion forums, blogs, news sites, and other publicly accessible sources. It also includes several capabilities that allow you to analyze your online mentions in-depth. This social media analytics tool will assist the user in gathering the data about authors of mentions, interests, analyzing the image, helps in creating automated reports, and much more.  

Conclusion

There is no one-size-fits-all solution for the finest social media analytics tool; your best bet is to scrutinize each choice, choose the ones that best suit your needs, and test them out. Social media analytics tools will help you understand your own and your competitors’ social media performance. This allows you to keep track of their actions, marketing initiatives, client feedback, and much more. It’s a fantastic source of business information. 

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