How To Use Hashtags In 2021

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With an increase in social media’s popularity, the language of the internet has altered significantly. Hashtags are an essential element of this growth. What was once a telephone button has evolved into a social media sensation. So it’s no surprise that folks are intrigued. Effective hashtag use can assist any online social media marketing agency in communicating with and building a trustworthy community for your brand, increase awareness, and promote your products and brand for free. 

Nowadays, you can’t navigate through any social media platform without seeing hashtags. Undoubtedly, hashtags have revolutionized how we use social media, whether you are looking for a trendy topic, categorizing postings, or following up on a marketing action. However, hashtags are a fad that must be followed and a strategy for making an effect. Unfortunately, despite being there for a while, most marketing teams have not recognized this social media tool’s potential. 

Here are some effective suggestions to help your company realize the gaps between hashtag expectations and reality.

What Are Hashtags And How To Use?

Hashtags are a type of information that social media algorithms use to identify and provide relevant material to users. In other words, hashtags function in the same way as keywords and SEO do on Google. As a result, you can increase traffic to your page and improve engagement with your audience by researching and implementing the proper hashtags for your branding goals.

Marketers use hashtags for various reasons, including increased interaction, more followers, and new consumers. In addition, businesses use hashtags in their Instagram feed, and Instagram stories to discover new audiences, create their community, find user-generated content, research audiences, and various other purposes. There are social media productivity tools available to help social media managers uncover appropriate hashtags in their industry. These tools assist with hashtag monitoring, performance, discovery, and popularity. You may also bookmark hashtags for later use.

Five Effective Strategies For Utilizing Hashtags

Since hashtags are so widespread, they can be used in various ways and on a variety of platforms. Strategies can include creating your own branded hashtag to encourage your audience to post user-generated content or capitalizing on trendy hashtags to create popular content.

Thus, some of the benefits of employing hashtags are relevancy, branding, content discovery, tracking, and personality. But how do you obtain these advantages? Here are some best practices for hashtag usage.

1. Leverage Trends Wisely

Including a trendy hashtag in your content or post will help you reach a much wider audience. Your updates can be seen by more people than simply your fans and followers. A trending hashtag is also an excellent strategy to improve a brand’s visibility. Before including a hashtag in a social media post, make sure it adds value to the existing dialogue. If your post adds no value, it will likely be disregarded and lost in a pool of posts.

2. Keep It Short And Precise

When selecting a hashtag, make sure it is something people are looking for and can easily remember. There are numerous hashtags dispersed throughout the social media landscape. Using a hashtag that is long or not-so-easy to pronounce is unlikely to yield positive results. But, an unclear, never-used, or generic hashtag will not yield the desired results. Your hashtag should be short, accurate, and easy to remember. It should provide your listeners with a clear understanding of the topic of the conversation.

3. Avoid Overuse Of Hashtags

Hashtags are an important component of any social media strategy. They increase your brand’s exposure, allowing you to reach a larger audience with your goods. Furthermore, if you use it numerous times on other platforms, people will remember your hashtag. However, each social media network has its appropriate hashtag frequency, and crossing it may lower interaction. Employing ten or more hashtags can diminish interaction by 68.2%.

4. Search The Hashtag Before Use

Check the relevant social media outlet to check that your hashtag is not being misused. Also, ensure you are not using hashtags that could be construed negatively or that another brand utilizes the hashtag expressly for their marketing. When hashtags are used effectively, they help generate online engagement, raise brand awareness, and ultimately contribute to a rise in sales. So, when deciding on the ideal hashtags, keep your target audience in mind.

5. Create Brand Engagement

Hashtags have the incredible capacity to tie your business with a wide range of well-known and highly visible issues. The appropriate hashtags will bring new visitors to your social media and allow you to interact with them. When hashtags are used accurately, they can help you reach out to targeted users and improve customer relations. The more at ease your followers are with your brand, the more probable it is that they will communicate with you on social media.


Hashtags are an effective strategy for increasing traffic and interacting with a target audience. Before posting, social media marketing consultant should research suitable hashtags to utilize in conjunction with high-quality content. When used correctly, hashtags can help you improve your social media connections and promote your content and campaigns more effectively. Now that you’ve got the know-how of hashtags don’t put off testing and measuring your hashtag use in your social strategy any longer.

Want to improve your social media presence and engage with your target audience? Get in touch with the expert team of Propel Guru and take advantage of social media optimization services to build a strong social media presence with our social media strategists. 

Ausaf Ahmed

Senior Project Delivery Manager

A passionate and enthusiastic senior digital marketing and sales specialist who is highly proficient in planning, implementing, managing the entire business-to-business sales and marketing process for selling the company’s advertising products and services. Having rich expertise and in-depth domain knowledge in the field of both sales and digital marketing, he ensures that he has a confident and winning attitude even during challenging business interactions.

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