Are you confused about how you would promote your business? Many would say yes!
The answer to this is – Digital Marketing.
The Internet has helped the world develop in many ways, and with the help of Digital Marketing, businesses can sell out their products and services in a more efficient manner. It will help generate leads and create more revenue on the digital platform.
But do you know what are the practical methods that will help generate leads through digital marketing?
Well, not to worry, the majority of the business owners are not aware of the potential of digital marketing. Let me share with you ten digital marketing hacks that will help you develop your business:
1. Video Content
Videos are something that audiences are into nowadays. People generate a lot of video content because people don’t have time to sit and read blog posts or articles. Also, after the nationwide lockdown, the generation of video content has increased drastically.
Make interactive videos that will help the audience solve their problems and compel them to watch it. Also, video content can engage customers to visit the website.
2. Social media and Email marketing
The best part about email and social media marketing is that they will help you generate more leads for your business. This happens only when you start knowing the preferences of your audience.
The best way to generate these kinds of leads is by giving the audience the type of advice that they are looking for and answer to their queries. Show them how much you value their problems and to do that you need to start working on their feedback as well as giving offers to them.
3. Giveaways and Contest
During the COVID-19 lockdown, what was the most common thing that businesses started doing? Giveaways and contests.
The main reason why businesses started doing so was to attract more audiences to the site. The more engaging the contests and giveaways are, the more engagement you will receive, thereby surging more leads.
The concept behind these giveaways and contests is quite simple – it’s all about sharing, commenting, and tagging. This way, you are making your audience happy and in turn, getting more engagement.
LinkedIn is a professional platform where people are trying out their best to generate good leads through content. It is a business-centric website, which allows you to make connections with anyone related to your business. It is a very vital platform for Social Media Optimization.
It will help you promote your business and reach new clients if you utilize the platform to its maximum.
5. Free Downloads
Who doesn’t love free things? Everyone is looking out for things that they can buy for free.
Thus, give your audience free downloads or offers on your products and services on your website. This will help generate leads and attract more audience to your site.
6. Guest Bloggers or Interviews
Are you trying out different ways to outsource your products or services?
Guest bloggers or interviewers are the best ways to outsource your business to let people know about the imaginative ideas of them and portray their experience.
The best part of having them as part of your business is that you can present different ideas to your audience and this way increases your engagement without putting in a lot of effort.
7. Never Stop testing
Sometime after getting the desired results, we stop putting in extra efforts. Never do that!
Experiment with things that can help you improve your business. Set long-term and short-term targets for your work. Try out all the different digital marketing strategies that are available and understand which strategy will help your business grow.
8. Quality Content
We all know that ‘Content is King.’ So, utilize this marketing strategy to its best. The more quality and informative content you provide the more traction you get to your site.
Hire out the best content writing services who will provide you with a great SEO optimized content for a great google ranking of your website.
9. User experience
Other than contents and social media posts there is something which is important to attract an audience to your website. The page speed!
If the loading speed of the page is more than 3 seconds then there is a possibility that you will be losing your audience. For this, it is best to use infographics and images to increase user experience.
10. Answer Questions
FAQs attract a lot of traction to your site. But make sure that you answer the feedback and the problems that your customers are facing. Instead of just answering in yes and no – explain to them the solution to the problem.
FAQ pages are the ones where the audience gets to know more about you and about the culture of your business.
Want to discover more about digital marketing strategies, contact Propel Guru now!
CEO & Founder
15+ years leading business operations and client management in the segments of digital marketing and CRM. Driven by test-driven development paradigms, and exceedingly collaborative across all disciplines (from stakeholders to product to design to development to users – and back again).
Hire the best Digital Marketing Company from Canada. Choose certified Digital Marketing Specialists from Propel Guru now.