You might have come across some brands that are selling their products and commodities online. On seeing their ad or post on your social media feed, you might be urged to tap ‘Show now’,’ which leads you to the website to purchase the product right there in the app and pay for it in just a few clicks. This is what social commerce is all about! It assists a business in providing its audience with different shopping opportunities on any digital platform. eCommerce social media marketing is the new addition to the online shopping era, and you must not miss making the most out of it.
After all, numbers don’t lie. In 2020, social commerce generated over 474.8 billion dollars in revenue worldwide. Revenues in this area are predicted to reach roughly 3.37 billion dollars in 2028, with a compound annual growth rate (CAGR) of 28.4 percent from 2021 to 2028.
However, in today’s fast pacing social media ecosystem, it is difficult to analyze the future. But, according to the latest shopping trends, social commerce confirms to be one of the most popular and largely accept norms.
In this guide, you will better understand what social commerce is and why it is necessary to add it to your sales strategy for 2021 and the upcoming years.
Let’s begin!
What Is Social Commerce?
When social networking platforms are leveraged to provide a more personalized and targeted in-app buying experience for clients, it is referred to as social eCommerce. Simply put, it integrates eCommerce features into social media networks.
When clients are pleased with your product or service, social media makes it simple for them to share and recommend it. In addition, social media, by its very nature, is a platform where content spreads quickly. As a result, these channels play a critical part in your word-of-mouth marketing.
Why Should A Business Leverage Social Commerce?
- Shop And Socialize
People’s enthusiasm for social media is growing, as the average dwell time on the most popular social media sites continues to rise. Users will not abandon their favorite apps to solely visit an external eCommerce website to look at its products.
Social commerce has arrived as a game-changer, delivering what users and marketers require. Because brands have made their stores available on social media, they no longer need to entice customers to visit their websites.
- Increases Brand Awareness And Social Media Presence
89 percent of consumers buy from a business they follow on social media; therefore, a firm should grow its social media followers. Managing the website and social media was overwhelming, even with eCommerce. Nonetheless, marketing techniques for social commerce are primarily focused on brands’ social storefronts.
Users communicate with brands by writing reviews, commenting, rating products, and sharing their shopping experience through social commerce, a derivative of eCommerce.
- Directly Addresses The Target Audience
Brands can contact people right where they are with social commerce, which reduces the need for supplementary e-commerce strategies to get users to come to them. In addition, brands can use social commerce to tap into their customers’ social behavior without being interrupted.
Unlike eCommerce platforms, social commerce platforms provide analytics that analyzes your target audiences’ social behavior and advises you about what works best for them so you can improve the content of your social store.
- Become Known By New People
On social media, the brands are growing and seeing an increase in user engagement. Social media is a primary source of information for 43.8 percent of internet users when investigating brands.
For brands, social commerce is the ideal platform. Consumers enjoy discovering and testing new products from various brands on social media, ensuring a fresh audience virtually every day.
Wrapping Up
People spend time on social networking apps, particularly among younger generations, which has positioned social commerce as the undeniable market breakthrough trend for e-commerce in 2021. In 2021 and the years ahead, the percentage of people who shop online is likely to rise. So, as a social media marketing consultant, now is your time to meet customers where they like to be – scrolling down through their favorite social networking apps – to catch this wave and see a surge in conversions.
Want to skyrocket your sales with proper guidance and strategies? Connect with Propel Guru’s lead generation experts, who will help you in growing your business towards increased profitability and sales.
Indrajeet Agrawal
Head of Business Development & Consultant
A successful sales leader, Indrajeet has effortlessly led teams to successful deliveries by redefining business promotion, lead generation, email marketing, and a series of out-of-the-box sales and marketing techniques. Ability to work independently and with cross-functional teams and facilitating truly agile processes while seeking iterative improvement.
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