Every business must have a powerful and distinctive brand to showcase itself as an industry authority. Therefore, every possible effort to put forward a positive image of the brand must be completed. For this, buyer personas may come to the rescue as a part of the marketing and business strategies.
Frame your buyer persona based on the people who have already bought or are thinking of purchasing your business facility’s products and services. Thus, it is necessary to showcase your services and products to every existing and potential audience.
A buyer persona is based on statistics like:
- Age
- Gender, which is mostly for B2C businesses
- Profession
- Education Status
- Income
- The role in the buying cycle
- Interests
- Purpose of buying the product
- Social media and search habits
The main reason why many businesses fail to attract audiences is that they depend a lot on assumptions. However, to understand a buyer’s persona, you have to rely on statistics and data and some guesswork.
Ask your buyers directly (without any mediators) and acknowledge what’s going on in their minds. Identify what motivates them and the problems they are facing to help them solve those challenges.
Here is a list of four intuitions that will help you attract more buyers:
1. Priority Matters- Understand your buyer’s problems and start finding solutions. They should be your core priority. Know where they are spending their time and money on.
2. Be Successful- Know why the buyer is buying your products and services and what they expect to achieve by purchasing them.
3. Risk Factors- What could be the possible risk that the buyer faces when they purchase your products and services? You should know the answer to this question and find solutions to overcome this problem.
4. Process Of Buying- Understand the methods buyers are using to buy the products and services.
Now, how would you come up with ideas to attract more buyers?
Look For Inspiration
Find out inspiration from different sources. There are many references that you can rely on to create unique solutions for your customers’ problems.
Hashtags
If your customer uses social media platforms like Twitter, Facebook, Pinterest, LinkedIn, and Instagram, find inspiration from these platforms. Check out which hashtags are going viral and what you can do to start a conversation with your audience.
Your Business Should Help
Answer the question – How can your business help the buyers? This way, you can understand your buyer persona effectively. After knowing the problems, solve these challenges accordingly.
Persona checklist that you need to keep in mind:
- Consider which products you are focusing on
- Plan accordingly to gather information relating to a particular persona
- Guesswork can be used after comprehensive research.
- Conduct an online survey through telephonic or face-to-face interviews
- Original quotes add value to your persona.
- Ask insightful questions crafted to provide answers about your products.
- Don’t forget to ask about competitors.
- Ask what it is that the person likes and dislikes about your products.
Why Using Targeting Audience Personas Is Important In Marketing
Persona development is one of the important steps for any marketing campaign. No matter how big or small your business is, your main goal is to get the most out of your inbound marketing budget.
The targeted customers are the type of customer that would help you generate more sales and revenue over the most extended time. Without the target audience’s primary research, you won’t know exactly what will attract new prospects and make them buy.
This target audience research covers all aspects of your inbound marketing campaign and guides you through each of your marketing decisions. Trust me, the time and effort you put into writing blog articles and white papers will pay off a lot more when the content is created with a persona in mind.
Benefits Of Persona Targeting
- Get a better understanding of your ideal customer– Personas targeting enable you to develop a much deeper understanding of your current and prospective customers.
- Segmented/Targeted Marketing– One of the significant benefits of buyer personas is that they can segment your marketing campaigns.
- Increased Efficiency– With buyer personas, your marketing efforts become more effective and efficient at generating more qualified leads.
- Drives the process of building a marketing strategy– You do not have to spend time and resources chasing the wrong customers to reduce customer acquisition cost.
Final Wrap
With a persona targeting campaign, you can target individuals similar to your existing customers and clients. You should run ads targeting specific job titles and roles on the publications that your current customers read or connect with competitors’ customers or prospects. The key to a successful Facebook campaign is getting the right message to the right people at the right time. Using customized targeting, you can get more results, more subscribers, and a better return on advertising costs!
Are you looking for full-fledged social media marketing services to attract new audiences and boost your brand awareness? Contact Propel Guru, the top social media marketing agency, now to strengthen your brand’s reputation and engage your audience like never before.
Nitish Bhardwaj
Chief Technical Officer
Experienced executive with an emphasis on efficiency, process, follow-through, collaboration, and delivering results. Proven ability to successfully manage individuals, groups, and businesses to reach goals. Highly organized with excellent written and verbal communication skills and adaptable to change. Adept at streamlining processes and procedures and able to wear many hats and juggle multiple priorities.
