Digital marketing is the way to modernize and future-proof the real estate business. The outcomes are often transformative. While it is true that most people will not decide without seeing the property in person, investors will conduct extensive research before going to see it. That’s why real estate digital marketing will be all the rage, and it’s only expected to grow in popularity as time goes on.
Everything has changed because of the internet, and the real estate market is no exception. Advertisements in the local paper, flyers, and billboards rented are no longer sufficient to generate interest in your property.
Gone are the days when these outdated strategies were used to boost real estate business, but today they just make your brand look obsolete.
This year alone, the real estate market is expected to grow by 2.3 percent. As additional players join the fray, the competition will heat up. Approximately 80% of home buyers start their search for a home on the internet.
Visuals are essential for maintaining a robust online presence, with 83 per cent of searchers hoping to see an image of a residence. Furthermore, 91 per cent of realtors use social media as a free marketing tool.
These real estate branding agency statistics show that trends are shifting, and staying on top is the only way to stay afloat in these choppy waters.
Importance Of Digital Marketing In The Real Estate Industry
Here are the 7 best strategies and methods that real estate businesses can use to kick-start their real estate digital marketing plan and achieve maximum results through minimum effort
- Develop an Email Marketing strategy
One of the most profitable digital marketing tactics to date is email marketing. In truth, practically every company has a well-planned email marketing strategy. According to Smart Insights, real estate companies’ average open email rate is around 27 percent, with a click-through rate (CTR) of 3%. Nevertheless, the more valuable your content is to a client, the more likely they will open your email and engage with what you have to say.
- User-friendly website
How often have you browsed a website only to have it closed because it took too long to load? Because of the numerous photos and links, realtor websites might be a web developer’s nightmare. On the other hand, real estate professionals can use a knowledgeable web designer to understand what their clients want to optimize a responsive website for mobile surfing.
Mobile devices account for over half of all web browsing. As a result, if your site isn’t responsive, your clients will struggle to use it.
- Social Media Optimization
In digital marketing, having a social media footprint is critical. Realtors can use social media to increase their sales. Social media networks can be used to promote your brand and properties. Reaching out to your audience becomes simple if your content is compelling. The more attractive material is, the more people will pay attention to it. Connect with our Social Media Marketing Agency now.
With the help of our social media marketing services, the Propel Guru team helps its real estate clients attract prospects and establish a more trustworthy brand.
If you, too, are looking to hire the best-in-class social media consultants, get in touch with Propel Guru and explore how we can increase your real estate company’s online presence using conversion-focused marketing strategies.
User-generated content
User-generated content (UGC) is content created by unpaid participants and shared by them. Images, movies, blogs, and anything else social media users post since they believe in the brand are examples.
For example, Coke’s “Share a Coke” campaign went viral online. They had these personalized Coca-Cola bottles with people’s first names on them. They also requested that consumers post photos of themselves sipping these customized bottles.
Consider a unique technique to encourage visitors to share your brand’s content. Pick a winner and send them something special in return, whether it’s a recent event, a photo of a company giveaway, or a favourite interior style they adore.
Spend Time on SEO
Most individuals will begin their search for a property to lease, buy, or sell with a Google search; therefore, real estate digital marketing strategies are built on SEO. The only approach to improving your website’s organic results ranking is to use SEO.
Because many people search for “properties for sale in Houston,” your material should primarily focus on local SEO. Buyers search for a specific area 70% of the time, so if your website and social media are not SEO-friendly, you could be missing out on a lot of business.
Pay-per-click Advertising
PPC (pay-per-click) advertising is an excellent strategy for realtors looking to generate new leads from ads they pay for each time they click.
PPC is an amazing digital marketing option for real estate professionals seeking new clients interested in what is there to offer because they only pay when someone clicks on their ad. PPC advertisements are frequently targeted at those who have used Google or another search engine to look for related keywords.
Conduct Virtual Tours
For a digital marketing campaign, virtual tours of a property are the best content piece. These tours distribute video material, producing revenue for advertisers 49 percent faster than non-video users. Still, they also provide a potential customer with a sense of what a home has to offer.
Buying a house can be challenging, and as a real estate professional, you must make the process as simple as possible for your customers.
Final Thoughts
Keeping up with rapidly changing marketing methods is critical for realtors; it ensures they do not fall out of favor. The seven strategies outlined above can assist realtors in maximizing the use of digital marketing tools to increase sales.
Propel Guru is a top-of-the-line creative digital marketing and sales agency that provides ingenious and innovative sales, lead generation, email marketing, graphical content, and digital marketing solutions to small, medium, large, and Fortune 500 Companies.
Whether you need help with a specific challenge or launching a new product or service, Propel Guru will build a rock-solid team around your needs, helping you deliver awesome value faster. At Propel Guru, we help and guide you to succeed in a constantly-evolving world by imagining and redefining new scenarios and testing new solutions. Reach out to the best Digital Marketing Consultant now!
