It’s no surprise that we see lots of advertising banners every day. But do we remember them all? No, our eyes catch the sight of only those banners that are attractive and have a significant impact on us. Banners are designed to represent a specific idea of a brand in a proper format so that the public can know what the brand is all about.
Brand awareness and recall can only be maintained if different banners like website design banners, graphic design banners, advertising banners, and product banner design are correctly promoted. Therefore, a business needs to incorporate all these into their advertisement by being highly creative and making well-designed, attractive banners. This will provoke the public’s curiosity about what prompted them to search for and purchase banner ads.
The more creative the banner is, the higher the conversion rate of people who buy the product and increase sales. It is one of the most versatile marketing tools when used effectively. They are widely used for product launches, trade shows, and openings. Creating a professional designer banner is quite a challenge, as it involves many creative formats. But here, a professional graphic designing agency can give you peace of mind.
Different Types Of Banners:
1) Step And Repeat Banner
Step and repeat banner designs are made so creatively that they provide a uniform look to the eyes, avoiding distractions even if they are repeated. They are designed in a format that can hide, transform, enlarge, or obscure the physical background with an ideal view that hides alters, magnifies, or obscures custom designs. These banners have a significant impact, as it displays business logos and provides information without unwanted distraction.
2) Pull-Up Banners
This style of banner ads can be quickly settled up, are versatile, can be reused, and can also be transported easily. These banner ads are beautiful, colorful, and supported with catchy tag lines to help attract visitors. This advertisement’s effect is that it can be quickly created and personalized with the information you want.
3) Outdoor Banners and Billboards
It’s the perfect choice when a brand wants to attract its audience from a distance and visually incorporate its main points. Outdoor banner designs are designed to attract a large group of people at the same time and show them what the brand is. This is done so that people know about brands that they do not know directly. It provides an impact on attracting potential customers. It can be used in populated locations, outside physical stores, and in areas where traffic is too high.
4) Suspended Banners and Hanging Banners
Suspended and hanging banners can be seen from a distance as they are hanged for public visibility. The designer plays a prominent role in creating attractive advertising banners. These banners can be designed in any shape and mounted on the ceiling for customer reference.
5) Mesh Banners
The best part of this banner ad is, it can’t be turned from the harsh weather conditions when placed outside, like any other low durability banner ad. These banners are not changed regularly; thus, it reflects brand color and value, rather than on any other aspect of the banner ad. The impact of these ads is that they are not reliable for any sort of weather conditions.
6) Fabric Banners
Fabric banner is beautifully designed and quickly grabs the attention of consumers compared to other banner ads. They magnify the ads by showing some artistic works. Fabric ads are used by the businesses to stand apart from the competition and increase the quality. The great thing about these ads are, they can be reused by washing the same.
7) Bow Banners
These types of banners are specially designed for promotional purposes and focus on any event or occasion. They don’t distract from the environment where they are placed. The impact included in these banner ads is that they provide a direct message to the public. They are also quickly settled up, as and when required for the brand.
8) Vinyl Banners
Vinyl banners are made of a rigid material that doesn’t tear or tear easily. The material enables it to be displayed in any location without going through any damage. These banners impact with a classy look and are styled with weather-resistant quality. These banner ads are boldly displayed in crowds or event booths.
9) Website Banners
Businesses looking to enhance their brand value and brand awareness should use these banner ads. Designing a website banner ad requires a lot of mind work, like, knowing the target audience, industry the brand is associated with, objective, and many more things. This impact by being available to all sorts of the digital environment to reach the potential audience.
10) Custom Banners
Custom banners can be created for both types of advertisements, including physical and digital banners. They are a monotonous creative solution for everyone. They are flexible in all sizes, shapes, materials, and designs. The effect it adds is that there is no limit to creativity. It is not vital to place a company logo, product, or brand image in a specific format, making it flexible. These ads are most effective when used in digital and physical settings.
11) Ad Banners
They are used to increase online traffic by embedding it anywhere in the digital arena. It is the job of the fancier who can attract the audience. It adds impact by letting people know about the brand. If it’s all done in the right way, it can lead to actual conversion rates.
Key Elements To Consider When Designing Banner:
1) Spectacular Design
One should always design their banners using the best colors, as they are one thing that attracts the customers more to look up to the advertisements. The languages used on the ads should be connecting with the audience, and the ads’ texts and imagery.
2) Smart Brand Messaging
If you want your brand to be successful, then you must use short messages. They can be either in the form of a slogan or a call to action but should be, so that brand recall is easy for the audience.
3) Designing Size Matters
The most important thing to remember here is to follow the same color as the brand assets. Moreover, dimensions, imagery, text, and banner location are the points that add to the persona of brands.
4) Design For CTA
The banner should be made to motivate your target audience to take action by buying a product or service.
In a nutshell, improving your banner ad design is imperative if you want to achieve a higher click-through rate. Effective banner ad designing is all about two things, i.e., appeal and legibility. The audience should be attracted to the imagery and quickly understand the message behind the link. To do this, choose the color wisely for the banner design, determine the right dimension, use high-quality images, and add a defined call to action button.
Are you looking for top-notch graphic design services to put your brand ahead of your competitors? At Propel Guru, our creative UI/UX designers create intuitive and navigation friendly websites that drive high revenue and sales. We ensure that the projects we deliver are an amalgamation of innovation and creativity.
Vipul Kumar
Senior Graphic Designing Specialist
Vipul helps clients communicate an appealing image through digital, electronic, and print media. At Propel Guru, he is entrusted with the task of producing compelling and technically advanced assets for the executive, marketing, and communications teams and our clients. Leveraging different technologies and mediums to produce the best graphic works, Vipul manages and delivers graphic projects within established timelines and budget based on his amazing and thorough knowledge of graphic designing, layout, and creative visual elements.
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