No wonder it happens to all the best educated and well-read people out there! A difficult write-up can quickly put off anyone trying to put in a lot of effort to read texts. It is not just people who stop reading poorly constructed articles. Readers quickly escape webpages with readability issues.
Humans love an easy-to-read copy; web pages love it too. Quality speaks volumes, and ranking high on search engines is almost impossible without a detailed and well-thought article.
Google’s ranking factors vary from time to time; sometimes, it can be the dwelling time on the website, while other times, it can be the click-through or bounce rates. Whatever the metric is, you can leverage this data to determine the health of your webpage. Additionally, you can also make amends to the difficult-to-read texts since they pull the user’s attention to a greater extent.
Being one of the best SEO Consultancy Service providers, the very first thing we’d suggest is that you work on the readability of your copy, including the colour scheme, font style and placement of content. There are many components that improve SEO content; we will be focusing on the king – Copy!
What Qualifies as A Good Readability?
Many elements determine the readability, including phrases used per sentence, the size and the issue. In English, the Flesch-Kincaid check is the most joint readability measurement; there are 2 checks, one measuring grade degree and the other measuring studying ease.
For studying ease, the higher the rating, the simpler it is to learn. When it comes to grade degree, a level of education degree is required to grasp it. You performed a check, and the results are not up to the mark. How should you get out of the situation? Propel Guru, a full-fledged digital marketing company, is here to help!
By manually going through it, you can spot places where your content drags by breaking up sentences, replacing longer words with simpler synonyms, and switching passive constructions to active ones. You could also use technology to your advantage. Here are 10 readability checkers that would work for you:
- Microsoft Word Editor
If you want to understand how well your articles sound, you can go for Microsoft Word Editor, as “reading ease” is one of the most widely used features of this checker. All you need to do is, go to the review tab and choose the section “Spelling and Grammer.” Once you have followed all the procedures to check your document, you can view your document stats.
You can find it under the Readability section; the stats will help you know about the reading difficulty and the grade level of your write-up. Here is an extra bonus – Word Editor also displays the percentage of passive sentences.
- Hemingway Editor
Ernest Hemingway – One of the best writers in the history of America, was known for his crisp writing style. The introduction of Hemingway Editor is an ode to the legendary author.
This editor helps SEO writers greatly align their copies, providing much clarity to the readers. Your texts are categorized into grade levels, and you can also see areas of improvement. These are a few instances of passive sentences and adverbs. Additionally, it displays difficult-to-read sentences and words with simpler substitutes. This tool is free to use online. Additionally, a $19.99 desktop application is available.
- Grammarly Free Online Writing Assistant
Grammarly is a tool for writing SEO-friendly content. It points out issues with grammar, spelling, tone, and conciseness in texts. It is accessible as an app, cloud-based service, and browser extension. It also checks for plagiarism. Two membership plans are available from Grammarly. These provide more thorough writing assistance than the free basic plan.
- Yoast SEO Readability Analysis
Yoast is a well-liked SEO plugin for WordPress with a readability feature. It evaluates the readability of your writing and points out problems; it was specifically created for search engine optimization.
On a scale of green (good), yellow (could be better), and red (needs work), your content’s readability is rated. Yoast is on a constant lookout for passive voice, the number of subheadings, paragraphs and sentence length. You can analyze multiple keywords and get your Flesch reading score from it.
- Readable Readability Tools
The “world’s most powerful readability scoring tool,” Readable, has many features, including functionality made especially for websites.
Readable has its standards for grading your text anywhere from A to E, and it doesn’t defy the Flesh-Kincaid score but doesn’t follow it. There is another prominent feature that offers to-reach metrics, and it shows what proportion of your target audience will be able to decipher the ideology of your content.
An added advantage of using Readable is that you can check the keyword density to avoid any keyword stuffing in your content which is not only highly discouraged by Google but also damages the scoring of the websites.
- WebFX Readability Test
With this checker, you can understand the text reading levels and the audience’s age range, who will be able to dissect your content without any problem. You can get exact data on the syllables that you have used in a word, the complexity of words, and sentences.
There are 5 readability standards available that provide different views, and you can assess for yourself which one is the most accurate.
- Datayze Readability Analyzer
Simple copy-pasting of your content into Datayze Readability Analyzer will help you analyze the readability of your content without any hassle. You also get the benefits of spelling checks and a word finder.
It analyzes the paragraph levels and identifies passive sentences to aid the SEO writers further. You can also understand how the text’s readability levels continue to change.
- ProWritingAid Writing Assistant
This is pumped by AI, which means it has an innate ability to check your grammar, readability and spelling without taking much time. It is swift, and you can present your content in the most strategic ways. There are 20 writing reports that ProWritingAid has to offer, and it can be your all-time solution to assess problems in your content.
It also helps you with sentences that have cliched words and huge lengths of sentences. You can also get style suggestions, a contextual thesaurus, and assistance with other writing-related problems.
There are many other programmes that ProWritingAid connects to, including Word, Outlook, Google Docs, and Scrivener. You can also add it to your browsers.
- LanguageTool Writing Assistant
Language Tool helps correct grammatical and stylist mistakes and is available in 22 different languages. You have the liberty to access this tool as an app, plugin, or online. The current version points to the areas of improvement, grammar, spelling, style elements etc. There is a new version incoming soon.
You can use this tool for free, and for teams, up to 20 premium versions cost $9.48 per month or $4.99 per month for individuals. You can estimate the time a user will have to invest while reading the entire article, and you have your personal tool highlighting misspelled names, titles, and numbers.
- Semrush Writing Assistant
Semrush’s SEO Writing Assistant checks plagiarism while checking for readability and consistency in sentences and helps you elevate your content for both human readers and search engines.
It scores your content and provides suitable recommendations after using copy-and-paste or import from the web functionality. You have 100% flexibility in choosing your target market and deciding whether to target desktop or mobile users.
You get real-time data on readability, originality of SEO, and tone while specifying keywords for comparison with competitors’ content. Semrush includes the SEO Writing Assistant, with monthly plans costing between $119.95 and $449.95.
Content Remains Paramount!
Search engine specialists occasionally become so preoccupied with algorithms, keywords, and metrics that they overlook the most crucial aspect of any webpage: the value it should offer visitors.
And for this to happen, your content must be simple to understand. There are many reasons why focusing on good readability becomes essential, but most importantly, it is to draw traffic to your website and ignite a spark that allows your audience to click that CTA. Another reason is to help reach the information as clearly as possible because you are writing a blog that means more than ranking on the first page of Google.
Keeping web pages simpler becomes one of the most crucial tasks to improve the ratings of search engine quality. This step also maintains the engagement of the visitor.
But even the most skilled writers occasionally have trouble creating content that is simple to read. There are many SEO consulting companies to help you punch up your copy and help you reap the benefits of SEO. Contact Propel Guru that deliver effective SEO consultancy services to help you exponentially increase web traffic for your website like never before!
Ajay Dubedi
CEO & Founder
15+ years leading business operations and client management in the segments of digital marketing and CRM. Driven by test-driven development paradigms, and exceedingly collaborative across all disciplines (from stakeholders to product to design to development to users – and back again).
Hire the best Digital Marketing Company from Canada. Choose certified Digital Marketing Specialists from Propel Guru now.
