5 Must-Have SEO Strategies for 2022 And Beyond

Has this ever happened to you that when you understand what Google is looking for, an algorithm comes in the way and douses the fire? We all have been in this situation once. 

It is an endless loop, and algorithm updates will always be a part of your struggle, but there are a few tactics that can never go wrong. 

They might improve your rankings odds and future-proof your website against Google’s constant changes. Employing the right SEO tips can increase your organic traffic significantly, and hiring Propel Guru, a leading SEO Consultancy services provider, can pay dividends with their unmatched expertise and deep domain knowledge around the digital marketing world.

Let’s look at 5 actionable SEO tips that can amp your website in 2022.

1. Targeting Long-Tail Keywords is Important – Long-tail keywords are not specific keywords. They are of a certain length and explain the intent well. Compared to shorter keywords, they often have lower search traffic, but they can still be beneficial.

You can understand the customer’s intent more than the research by assessing their long-tail keyword search. Additionally, they currently have larger search traffic than shorter keywords.

According to a recent survey, long-tail keywords are used in 91.8 per cent of all searches. 

In 2022, dominate Google’s SEO using long-tail keywords. It is crucial to prioritise long-tail keywords because they have a high search intent. Some pointers for including long-tail keywords in your content:

Choose the blog topics you want to write about.

• You can leverage keyword research tools such as Ubersuggest to enter the most general phrase or title from each subject.
• Find high search volume long-tail keywords with low competition/CPC associated with your chosen themes.
• Select only the keywords on your list that have a high search intent. An example of a long-tail keyword would be “how to open a credit card for the first time” if you run a credit card firm, and one of your themes is “opening a credit card.”
• Create pertinent material that addresses the user’s motivation for the selected term.

2. Alt Text for Image is A Game Changer – A short description of an image is known as alt text. It still has more than a 20% impact on results, according to MozCast, making it a significant Google ranking factor.

Three purposes for alt text are:

Accessibility: Users who are blind or visually challenged can hear alt text read aloud when using a screen reader. Unfortunately, only 55% of e-commerce websites comply with the minimum standards for accessibility.

Context: The alt text shows as a substitute for an image when it cannot be loaded onto the website, giving users context.

Search engine optimisation: To correctly index an image, search engine crawlers require alt text. Alt text is “still essential for SEO”, according to Google.

3. Great UX Goes a Long Way – Users’ entire user experience should be considered, including the keywords and content placed on the website. When planning to rank on the first page of Google, you should keep in mind certain variables, primarily the amount of time a user dedicates to your page. 

Google quickly senses that the material posted on your website is insufficient for the user searching for something with potential after assessing that users are leaving the page shortly.

Another important factor is the load time. This influences the dwell time and bounce rates heavily. Here is a little stat after observing more than 5 million mobile and desktop sites –, a web page requires 10.3 seconds on a desktop to load fully, and on a mobile device, it is 27.3 seconds.

Most of a page’s conversion rates are influenced by the first five seconds of its loading time. The conversion rate decreases by an average of 4.42 per cent for every extra second it takes for a page to load.

4. Multiple Media Types Can Be A Saviour – There are many kinds of media, including videos, ebooks, photos, and GIFs. The inclusion of media is an added advantage because they improve user experience to a great extent and make the website interactive for a user to stay a little longer. 

According to Hubspot, videos outnumber blogs as they’re the most common media used in content ideation.  84 per cent of consumers mention that watching a brand’s video helped them build trust in a service or product. The numbers are staggering, so 86 per cent of businesses are making the most out of video marketing as a top option to make their venture successful.

The average customer spends more time listening. Thus audio is also growing. 61 per cent of companies also intend to raise their budgets for digital audio advertising.

5. Internal Linking – Google ranks your website based on how long users spend on each page. The time spent on your entire website is a second comparable metric. This is another essential ranking element in the Google algorithm.

The deeper into the funnel a user is likely to go, the longer they stay on your website. Additionally, it tells search engines that your information is relevant and of high quality.

With most people devoting the same amount of attention to internal and external linking tactics, more than 80% of SEOs believe each blog post should have at least 2–5 internal links.

The following two actions can help visitors stay on your site longer:

• Write engaging, in-depth articles
• An internal link to relevant content

There are a few things that you should avoid altogether if you want to get to the first page of Google, including keyword stuffing, spammy link building, duplicate content, and many others. You can always take help from the top SEO company to solve your problems and understand SEO strategies. We at Propel Guru deliver all inclusive SEO Consultancy services to help you business stand out from the competition. Reach out to our SEO experts today to discuss the present and future of digital marketing.