While enjoying our brunch with our peers, tackling different challenges in a business, or unwinding at a beachy vacation, we all click pictures or take videos. And amid all this, we’re all thinking if what we are doing is Instagrammable.
Instagram has surged over the years and continues to do so. The photo-sharing app has evolved from being popular among many people to attracting a wide range of followers, influencers, advertisers, and corporations.
It is easy to assume that your target audience and your competitors are utilizing Instagram at this time. For any top Instagram marketing agency keeping up with Instagram trends, though, can be challenging at times. So while your target customers may be skimming through their feeds right now, marketers should consider how and why they should be on Instagram.
Thus, in this blog, we have provided 15 surprising Instagram facts that you cannot ignore. Let’s explore!
1. Instagram is amongst the sixth most visited websites
Although Instagram is primarily a mobile app, it still ranks in the top ten for website visitors. More people may be seeing your posts on a larger screen than you believe.
2. In Google query, Instagram holds the 9th position
Instagram is the most popular app, resulting in several Google queries. Amongst Google, YouTube, Facebook, Amazon, Instagram stands at the 9th position.
3. Instagram has the fourth-largest user base
This statistic carries more weight than website visits because Instagram is primarily a mobile platform. Only Facebook, WhatsApp, and Facebook Messenger have more active users of a mobile app than Instagram.
4. Every month, almost 1 billion people use Instagram
Instagram is now the second most popular traditional social network for active users, after only Facebook. Instagram is ranked sixth across all social media networks, after Facebook, YouTube, WhatsApp, and Facebook Messenger.
5. 89 percent of the time, ads on Instagram that have a CTA button get better results
All Stories Ads have the option of including a “swipe up to click” button in their content, which you should use whenever possible. You should expect more clicks if you make an effort to create designs that purposefully draw attention to the CTA button.
6. Every day, at least one company profile is visited by 200 million Instagram users
A significant share of Instagram users spends their 30 minutes on the network looking at company profiles. Is yours a profile they’d like to go to?
7. Every month, 130 million Instagram users interact with shopping postings
This stat reveals that consumers buy directly from Instagram. It’s easier than ever for brands to sell things directly within the app, thanks to all of the new shopping and e-commerce features that have been released this year.
8. More than half of all Instagram accounts use Explore
Instagram users can use the Explore tab to discover new content and profiles to follow. Having your material featured on Explore is a great way to get your brand in front of new people.
9. Daily, the word “meme” appears in almost 1 million Instagram posts
On Instagram, memes are a huge hit. Does this imply that your company should make a post for each new meme? No. However, if the meme is appropriate, it might be worth a go.
10. An Instagram business account posts once per day
Make sure to post at the right moment to get the most out of your material. It is essential to post according to the preferable time.
11. Approximately 55% of fashion buyers have purchased after seeing a post on Instagram
Since Instagram is such a fantastic platform, it’s ideal for fashion brands to showcase-and even sell—their items.
12. 71.9 percent of Instagram posts are photos
The majority of Instagram content is images, one of the most compelling reasons to use the platform. In addition, more than one out of every ten users uses the network solely to shop for or discover new products, emphasizing the importance of images in attracting clients.
13. Instagram’s like button is used 4.2 billion times per day
95 million images are published every day, with an average of 4.2 billion likes each day. That’s 130 billion likes in a month and 1.5 trillion likes per year!
14. Every day, top Instagram influencers upload 6-7 stories
Instagram stories are continuing to rival Snapchat as the most popular video medium among influencers.
15. Instagram is the Apple Store’s second most popular free app
On this list, only YouTube has more downloads. Following closely behind are Snapchat, Messenger, and Facebook, a strong sign of Instagram’s sustained development.
Wrapping Up
2020 was a year marked by essential innovations at Instagram and some intriguing new data. The Facebook-owned app has released many tools to enable businesses to market and sell directly from the app, making it much more than a photo-sharing platform. Thus, for a social media marketing consultant while preparing a marketing strategy, it is essential to keep up-to-date with the latest Instagram statistics. As it is said, it’s never too late! So, these Instagram facts might assist you in revamping your social media marketing strategy in the months to come.
And, in case you want more assistance while creating or reinventing your social media marketing strategy, you can connect with Propel Guru. We have a team of efficient social media managers who will provide you with a detailed strategy to keep influencing your audience.
Ajay Dubedi
CEO & Founder
15+ years leading business operations and client management in the segments of digital marketing and CRM. Driven by test-driven development paradigms, and exceedingly collaborative across all disciplines (from stakeholders to product to design to development to users – and back again).
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