6 Social Media Challenges Brands Will Face In 2022

With the year 2021 drawing to a close, many anticipate what changes will shake the marketing and public relations industry in the coming year. Unfortunately, the aftermath of a global pandemic will take longer than expected, posing challenges for top social media marketing agencies as well as significant implications for our future online behaviors.

Marketing in 2022 will feel like a completely different world. Marketers understand the importance of staying up to date on changes ranging from third-party cookies to the evolution of social media advertising. Of course, new trends bring with them new challenges. But, knowing the most significant marketing challenges will help you plan for a prosperous future.

So, let’s get started!

1. Proper Tracking Is A Notable Marketing Challenge in 2022

Tracking key performance indicators (KPIs) can assist you in determining the success of your campaign. This implies you can improve the performance of current and future campaigns.

In five steps, here’s how to overcome tracking issues:

• Establish your key performance indicators.
• Obtain tools for measuring those KPIs.
• Determine who in the marketing department is in charge of tracking.
• Ensure that this person shares their findings with the team.
• Marketing strategists can use this data to fine-tune campaigns as needed.

2. On Which Network Should You Spend Your Money?

Many marketing professionals report difficulty determining their online advertising budget. This is due to the abundance of platforms and networks on which brands can spend their marketing dollars. Analyze the impact of the various paid media platforms to determine which ones you should invest in. To accomplish this, two things must be created:

• A system for calculating your cost per acquisition (CPA)
• CPA-increasing campaigns and scale accordingly

3. Focus On Creating Engaging Content

In reality, 24 percent of marketers believe that creating engaging content will be their most difficult challenge in 2022. It takes time to create high-quality social media content, so consider how you can get the most out of your tasks by repurposing content across all channels. For example, if you take the time to create a 10-minute YouTube video on a topic, you can reuse short clips from the video on shortened channels like Instagram Stories, Snapchat, or Facebook.

4. Bring New Content Ideas To The Table

In 2022, 23 percent of marketers say coming up with new content ideas will be their most difficult challenge. It can be difficult to consistently create new ideas for social platforms, especially when social platforms are already feeling overburdened with content. You can also consider using user-generated content to spruce up your pages to meet this challenge. You can also research what types of content are popular on which platforms.

5. Measuring Return On Investment (ROI)

In some cases, measuring ROI is simple, especially when it comes to monetary value, such as how many sales you’ve received from a specific Facebook ad. However, when your social media objectives are more abstract, such as increasing brand awareness, it can be challenging to quantify and measure the success of your campaign. As we approach 2022, 22% of respondents agree that measuring ROI is their most difficult challenge.

6. Creating Content That Generates Leads

Finally, 22 percent of those polled stated that creating content that generates leads is their biggest challenge as we enter the new year. Consider driving your audience from specific social platforms to dedicated landing pages, or tracking clicks on specific CTAs for each campaign, to develop a solid social media lead generation strategy.

Conclusion

Just because it’s an impediment doesn’t mean you can’t get around it. On the contrary, you’ll be better prepared for success if you define the biggest marketing challenges for the coming year. The majority of social media consultants, approx. 76.4 percent have a firm grasp on a target cost per acquisition, and professionals are also getting a handle on all the other marketing challenges.

Want to improve your social media presence with full-service digital marketing that is simple, adaptable, and affordable? Get in touch with Propel Guru and excel in your social media marketing game.