The digital marketing landscape is constantly changing, so marketers need the right tools and insights to build brand awareness and reach out to the target audience. There is no magic formula other than a brand awareness strategy backed by the power of social media in 2022 that would help businesses stay ahead of their competition.
To get the most out of your social media investment, hiring professional social media consulting services from a top social media marketing company like Propel Guru will help your business reach its potential.
In this post, we will provide insights on what brand awareness is, why Brand Awareness is essential, how to use Social Media to boost Brand Awareness, and marketing content tips based on the platform.
First, let us deal with what brand awareness is.
What is Brand Awareness?
Brand Awareness is the probability of your consumers recognising your brand, services or products. The brands and the elements of brand identity that spontaneously come to the customer’s mind before purchasing are said to be high on brand awareness. If the conversion is crucial, then brand awareness is the route.
So, brand awareness campaigns are created by the marketers with new services, rebrands, the same brand in general and the appearance of significant changes. Marketers must emphasise brand awareness and visibility in the early stages of their path to conversions. A critical part of all this is social media marketing campaigns. A strong presence and identity can put your brand at the top of the consumer’s mind. As per Forbes, digital interactions influence 70 % of purchases.
Why is Brand Awareness Important?
Your organisation needs to have the attention of prospective customers and linger in the minds of the existing ones. So, when it is time to choose you or your competitors, they will stay with you and show brand loyalty.
Moreover, brand awareness helps achieve marketing goals like generating leads and influencing sales. The giants like Coca-Cola and Pepsi rely heavily on brand awareness campaigns with a colour, logo design or catchy slogans.
The more you can raise the awareness of your brand among the target audience, the more the chances of increasing conversions and sales.
An excellent example to cite this is using Facebook Advertisements to be viewed by those not currently following you and expanding awareness about your brand on social media like a real estate business; Rebecca and Jeff are running Facebook Ads, as shown below diagram.
How to Create a Brand Awareness Strategy?
A strong brand awareness strategy takes you a few steps ahead of your competitors. How? You can do this in a meaningful way with the following steps:
- Plan a Brand Awareness Survey
- Determine and Research your Target Audience
- Develop Messages
- Develop a Brand Marketing and Design
- Craft a Content Marketing Strategy
- Implement, measure and adapt as and when required.
How to use Social Media to Boost Brand Awareness?
While developing a brand awareness strategy, including social media marketing, comes effortlessly. However, it would be best to gauge which platform works best for your organisation.
There are many tips to increase brand awareness through social media marketing.
The first tip is the type of products and services and your target audience. Each social media platform has its demographics of users, and it is critical to fully understand the reach of each platform for your brand awareness campaigns and the overall social media marketing strategy.
Furthermore, to understand your audience, you must resort to means like searching for relevant hashtags and following the leaders to stay connected with the trending topics for your industry and get inspired by competitors.
Another tip is creating eye-catching visual content on social media platforms that helps, like images and photos. Hand-crafted illustrations are only sometimes essential, but GIFs or royalty-free stock photos can also be used.
The next tip is to customise your social media content by researching details like the right post length, image size and days and times most convenient for scheduling your content.
Yet another tip is that the audiences engage more with more “human” and valuable content. The focus must be more towards addressing your audience’s pain points and needs. Informational content or ebooks are perfect to be shared on these social media channels as they can showcase your expertise and knowledge.
Now, we discuss marketing content tips for different platforms.
Marketing Content Tips Based on Platform
Establishing a social media presence is key to creating brand awareness. Here are some tips on creating content for relevant social channels.
When you want to improve brand awareness through Facebook engagements, it is essential to note that their algorithm helps expand your post’s reach with higher engagement rates. Photo and video-based content fetch higher engagement rates. The reach is higher with an increase in likes, reactions and comments. Higher engagement rates are associated with high-quality content postings that can showcase your brand personality.
Brand Awareness increases on Twitter with the strategic use of hashtags. Consumers use them to search for conversations on this platform. It is essential to understand what works out best for your needs, which can be achieved using three hashtags per tweet or a social media analytics tool.
An active Twitter Page automatically helps to build brand awareness. But tweet frequency also helps. Tweets with links to brand assets, marketing, etc., provide insights. On top of these, retweets of other tweets can increase brand awareness and improve engagement.
The stories and reels of Instagram are equally important to boost brand awareness, as done by sharing images and videos with texts inserted in captions and comments. Engaging with your followers, influencers, or brands in your local community or industry is vital. Engaging with each other results in reaching out to like-minded people with a boost in your profile.
LinkedIn is more for professionals, but certain features are similar to other platforms, like commenting on posts. Since the most shared content types on LinkedIn are articles, blogs and other written content, this method drives the most engagement.
Posts that embed photos or infographics fetch higher click rates. LinkedIn is a platform that encourages the promotion of not promotional content but informational content. When professionals join a specific group related to their industry or local community, that really emerges as an excellent technique to increase brand awareness.
Conclusion
Brand Awareness is the probability of your consumers recognising your brand, services or products. Brand awareness helps achieve marketing goals like generating leads and influencing sales. The more you raise the awareness of your brand among the target audience, the more the chances of increasing conversions and sales. A strong brand awareness strategy is needed to outwit your competitors. There are many tips to increase brand awareness through social media marketing, like understanding the target audience, creating attractive visual elements in content and many more.
Do you want to increase your brand awareness to propel your business forward? Propel Guru is a top-of-the-line creative digital marketing company dedicated to building memorable and enriching digital experiences. Get in touch with social media marketing consultant at Propel Guru, who will help you to increase your sales and conversions by guiding you on brand awareness like never before.
SEO Summary
Increasing brand awareness for the target audience increases the chances of improving conversions and sales.
Ajay Dubedi
CEO & Founder
15+ years leading business operations and client management in the segments of digital marketing and CRM. Driven by test-driven development paradigms, and exceedingly collaborative across all disciplines (from stakeholders to product to design to development to users – and back again).
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