How To Use Google Analytics For eCommerce?

On its own, Google Analytics is an undeniably strong tool. Even the most basic, simple-to-set-up functionality can show you things like how much traffic your site receives, where it comes from, and how visitors interact with it. This is critical because it allows you to identify trouble spots on your site and determine what is driving visitors to abandon their shopping cart before converting. Isn’t it excellent? And, for some sites, all they need is to take advantage of the data reporting platform. However, for eCommerce enterprises, that information is simply insufficient.

Here are a few ways with the help of which you can take advantage of Google Analytics for your eCommerce business.

1. Track Your Marketing Campaigns

You may track any of your store’s online marketing campaigns with or without Google Adwords/AdSense with Google Analytics. Keep track of the landing pages and campaign sources consumers use to complete a transaction. Google Analytics provides you specific information about which funnels are the most effective and which aren’t, allowing you to conduct A/B testing. Furthermore, if your campaign includes a video or a YouTube channel, you can use Google Analytics to see how many people watched the video or made a purchase as a result of it.

2. Keep Track Of Your Sales And Revenue

Tracking revenue and sales are critical for any business owner. You want to know if you are on track to reach your financial objectives or if you’re falling short. So, how can you utilize Google Analytics to track your website revenue effectively? To begin with,
you must use some essential questions, such as which landing pages are getting the most clicks, how people are arriving on landing pages, and more.

3. Monitor Your Website Traffic

Google Analytics is the uncontested champion when it comes to measuring internet traffic for e-commerce enterprises. It provides detailed information on how many people have visited your online store, what pages they’ve viewed, user demographics, and traffic sources.

Google Analytics provides a detailed report on Referral Traffic, Direct Traffic, Organic Traffic, Email Traffic, and Social Traffic. If people are having trouble accessing your content from other platforms, your website traffic data can tell you, or you may need to market your giveaway as strongly as your emails to get the same results.

4. Understand You Consumers Shopping Behavior

With the help of Google Analytics, you can keep a check on your consumers’ shopping habits to learn more about them. While tracking checkouts and transactions, learn about the products they browse, click on, and add to the basket. Google Analytics will help you understand the buyer’s journey for both new and returning clients on your site.

5. Take Advantage Of Specialized Keyword Search And SEO

The Google Analytics “Site Search” report provides an overview of the most popular phrases, keywords, and pages on your website. You may obtain information from visitors to your page instead of relying mainly on Google Keyword Search. Site Search aids in the optimization of your website so that it ranks higher in search results for themes, features, or goods that customers are looking for.

Conclusion

In the eCommerce ecosystem, Google Analytics setup is a powerful friend. It delivers a plethora of information about your site, your users, and where they came from in the insights it provides. All of this data can be used to attract new clients and boost conversions.

Are you looking for a fresh perspective for growing your business under the guidance of experienced and creative digital marketing professionals? Connect with Propel Guru and deploy new and innovative strategies in your business.