The Essential Business Survival Guide In A Crisis

The Essential Business Survival Guide In A Crisis

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The world economy has taken a drastic turn due to the novel coronavirus and the recession that followed. Can your business survive the coronavirus?

Today, businesses are unsure of how to manage the economic downturn, mostly because of the lockdown worldwide. Businesses have stayed closed for months now, and many were forced to shift their offices home to deal with the losses. As uncertainty is ruling the atmosphere, no one is aware of how to deal with it.

However, many companies have come up with tactics to survive this economic shift. Here are the business survival strategies for you.

1. Manage Your Payments and Cash Flows

Management is the key to words getting things perfect. With the economic crisis on the rise, businesses need to manage their accounts.

If the company has been in a bad situation before the turmoil and can’t bear the economic stress, it is ideal for it to opt for work-from-home policies. This way, it can minimize expenses on rent. Have a word with your best clients and ask them for some projects. This way, you can ensure that funds are coming into your organization. 

Reduce expenses. Yes, that might be hard to do! But, get away with anything that is not productive for the business. 

2.Open Communication

Do you know the best way to attract traffic and generate clients? It is through open communication, and the best way to do it is by using social media. 

The pandemic has increased social media usage by 50 percent, which means doors towards online marketing have been modeled. Digital marketing is undoubtedly the best way to attract people and generate clients towards the business. 

So, create a website and start your business. You won’t even spend any money on designing it. There are many websites, like WordPress or Shopify. Even Google helps you develop your first website for free.

After creating the right house for your business, you can market your products on social media like LinkedIn or Facebook. Some companies have even started introducing webinars on topics that will help their business grow and produce leads.

3.Create Opportunities

The coronavirus pandemic is not going to last forever. So, create some great opportunities for the business. Come up with some out-of-box and fresh ideas. For instance, promote your products or services by providing gift cards or free delivery to the users. This way, you will get long-term customers.

You can even provide free services for some time to your consumers. Creating employment is also one of the ways to generate cash flow in the market. Turmoils are when jobs are lost and salary’s cut. If you can employ one individual, it will help the economy.

4. Decide for the Future

With the crisis that is coming up, you have to decide on the organization’s long-term plans. Planning needs to be precise and should be able to handle all the situations that come up. 

Just make sure that it does not leave you broke! If it will, then immediately redesign your plan.

Invest in the future and make sure that there is enough liquid cash in hand. 

Reserves are also substantial. It is the only way to handle any debt in times of turmoil.

Also, make sure that you have enough long term clients to run the business, because if you can’t generate enough profits, then you might have to break into those reserves. 

5. Track the Changes

Many changes are befalling in the business world, and you might not be on top of it always.

However, if you want to survive the economic crisis, make sure that you track all the minute changes. Sometimes, these changes will help you realize which markets are the best for investment. The more you invest in the future, the more secure your business will be. So, keep your eyes and ears open!

6. Grow with the Pandemic

The COVID-19 situation is worsening daily. The cases are rising like wildfire. That is how your business should be. Not in a negative way!

Try to increase your sales and pitch your services to the consumers. That way, you will receive the appropriate profits that you are looking for in the business. Invest yourself so that in return, you receive only benefits without any risks.

If risks approach your business, learn to handle it, because everything is part of the game. 

Thus, it is essential to be in the survival mode during this situation of economic crisis. Therefore make sure that you thrive in this situation to the fullest. So, don’t let the negativity of the market impact your business. Learn and Shine!

Find out how Propel Guru is guiding businesses worldwide with its out-of-the-box digital marketing and lead generation strategies. To know more, call us now at +1 (604) 256-0821 or email us at


Indrajeet Agrawal

Head of Business Development & Consultant

A successful sales leader, Indrajeet has effortlessly led teams to successful deliveries by redefining business promotion, lead generation, email marketing, and a series of out-of-the-box sales and marketing techniques. Ability to work independently and with cross-functional teams and facilitating truly agile processes while seeking iterative improvement.

Hire Canada’s best Lead Generation & Email Marketing Company. Choose certified Sales Specialists from Propel Guru now.

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