Why Is Video Marketing Important For Your Business In 2022

For an online business, video has become an important part of the overall marketing plan in today’s digital world. The video world is rapidly evolving, and new approaches to adapt video content to consumers’ unique business goals are continually emerging.

Video marketing is the use of video to promote something, such as your brand, products, branded events, services, or something else different. A wide variety of video kinds, styles, and lengths can be used in video marketing. It is used by public relations experts, advertising firms, and other communications professionals and may be executed on practically any medium to sell your brand.

Experts expect that by 2022, video content will account for about 82 percent of all internet traffic. One of the main reasons for this is because social media platforms such as Netflix, Instagram, YouTube, and Tiktok have transformed the way people consume information. Millennials and Gen-Z are now more likely to consume and comprehend video content.

Let’s take a look at why video marketing is such an important part of any digital marketing plan, and why it could be the perfect fit for your expanding company.

1. Videos Are Easy To Share
One of the most appealing aspects of video content, particularly on social media, is how easily it can be shared. Video is shared 12 times more on social media than text and images combined. Also, 92 percent of mobile video viewers share video content, and videos are 6 times more likely to be retweeted than photos, according to Twitter. Moreover, creating shareable content is an important aspect of every advertising campaign since customers may help you advertise your brand to others by doing the legwork for you.

2. Video Offers Better Engagement
Videos are a great way to teach your audience about your company in a short amount of time. You can use a short film to introduce your brand to customers and have a long-lasting influence on them. Both a product and a service-based firm benefit from video marketing. People prefer an easy-to-understand presentation to a longer type of text when learning about a product or service.

3. Videos Improves Visibility Of The Brand
The more prominent you are to buyers, the more likely they are to contact you. To ensure a brand’s success, one must positively focus on marketing, advertising, remarketing, and promotional aspects. Your earning chances are doubled if your brand is well-known. If you think about it, videos can be a full-fledged marketing tool for your company.

4. Videos Boost Conversions And Sales
Conversion rates and sales can be greatly improved by using videos. A website that does not use videos will have a hard time converting visitors. The average conversion rate for a site without videos is 2.9 percent. Websites featuring videos, on the other hand, have an amazing conversion rate of around 4.8 percent. The video provides users with a live glimpse of the product or service.

5. Videos Are Inexpensive
Video marketing does not necessitate nearly the same level of a financial investment as it once did. When using video, the most important thing to remember is that you’re achieving your marketing objectives. Video content can be a useful weapon in your marketing arsenal, whether it’s for boosting your social media audience, engaging with existing clients, or increasing sales.

The Bottom Line
The video appears to be the way of the future in terms of communication. Video marketing is a must-have tactic in your arsenal of online marketing weapons if you want to reach your target audience.

It will be more difficult to stand steadfast without a well-thought-out strategy as more businesses go digital. If you haven’t already begun using video to advertise your brand online, now is the moment.

If you decide to use YouTube, Propel Guru’s YouTube channel is a must-see for supercharging your videos.