As a business owner, one of the biggest challenges is to stay ahead of the competitors. Starting a new business is not that difficult anymore, but at the same time, it also means that you are entering a competitive marketplace. Now the question here arises how to acquire that competitive edge and outperform your competitors? This is where Propel Guru, known as the best seo company in usa, comes into the picture.
Hiring the top digital marketing services from one of the top digital marketing service providers like Propel Guru can help you gain a competitive edge by guiding on how to make the most of your marketing investment.
In today’s blog post, we will be discussing four tools that you can use to spy on your competitor’s ads to strengthen your position in the market.
Before getting started, let’s first examine why it is essential to spy on your competitor’s ads. To stay relevant and ahead in today’s digital world, the top digital marketing service providers like Propel Guru believe that keeping an eye on the digital marketing strategies of your competitors will act as a benchmarking opportunity. Furthermore, it allows you to understand how well your marketing efforts are paying off.
Truth be told, your competitors, too, are keeping an eye on you and your marketing activities. Moreover, keeping an eye on competitors’ ads is not an illegal activity. Instead, competitor analysis is a better way to understand their tactics along with your audience’s behaviors.
Here are four tools to help you get started with spying on your competitor’s ads.
1. WhatRunsWhere
As the name suggests, this tool provides you with a detailed report about what works best for your competitors. Thanks to Google Display Network, which is a favorite place for brands and businesses as it enables the creation of special offers. Google Display Network provides the users with conversion funnels to help them reach the target audience. WhatRunsWhere keeps an eye on display, mobile, text, and banner ads in Google ads. Not just this, it even looks at your competitors through different media channels like Media Buy, Rubicon, AppNexus, etc. Furthermore, this tool can monitor the overall PPC strategy of your competitor.
2. iSpionage
Landing pages are an excellent method to engage and convert searchers into paying customers. If you want to make your business grow, then testing landing pages plays a vital role in converting web traffic to quality leads. Generally, it isn’t easy to see the landing page of your competitors, but with iSpionage, you can monitor them easily. This tool comes with a unique excellent landing page spying feature that enables viewing the landing page of the competitors. It will help you overview how the landing page of your competitors looks and what works best for them. iSpionage comes with another great feature that lets you know about the changes made to your competitor’s landing page.
3. mobiReady
It is the era of mobile marketing, and for local businesses, it is the easiest way to target customers. A website that performs well on smartphones is more compelling and most appreciated by users. If you would like to ensure that everything is working correctly on your website, you can opt for mobiReady. It is a free tool that will help you in testing your competitor’s website. Moreover, it provides you with insights into how your competitor is handling their mobile traffic and provides a detailed analysis and recommendations regarding the website.
4. AdEspresso
Google is not the only source of engaging traffic on your website; many PPC traffic comes from different social media platforms, including LinkedIn, Facebook, Instagram, and Twitter. Notably, Facebook and Instagram are huge PPC traffic sources. To know what works best for your competitors, you can use an automated tool such as AdEspresso that helps in quickly measuring your competitor’s ad campaigns on different social media platforms. Also, it enables you to analyze where your competitors are not performing well, which comes as a wonderful opportunity for you to make more informed decisions for enhancing the success of your brand.
Wrapping Up
Competitor analysis is a significant part of any strategic business plan, and doing it effectively is essential to staying ahead in your market niche. Keeping the knowledge of your competitors’ digital marketing activities in the industry can help you enhance your advertising techniques and business strategies. Best digital marketing company know the importance of spying on their competitor’s ads to deliver a memorable customer experience. Business competitor analysis provides you with all the necessary data you need to make result-oriented decisions that work best for your business to engage the audience.
Are you looking to hire best seo company in usa to grow website traffic and increase your ROI? Contact Propel Guru, one of the top digital marketing service providers that can help your brand stand out from competitors using innovative and result-driven marketing strategies.
