Digital marketing is the most prevalent nowadays, and companies opt to increase the visibility of their products and services over the virtual platforms. It is a complex process that includes SEO, social media, display ads, ads to email, mobile applications and more.
Workflow and Project Management tools offer many benefits that help marketers handle work and make communication more accessible to colleagues. Project Management tools and Enterprise Workflow can ensure the accountability and transparency of these processes.
Phenomenal Benefits of Project Management
Management of operations across the globe: Project Management tools and Enterprise Workflow help employees at different locations around the world form better communication and coordination amongst them. With these tools, there can be a great collaboration and the flow of work doesn’t hamper.
Makes reporting easier and customized: These platforms offer facilities for reporting and make the overall process of it quite easier and swifter. Reports can be customized and shared with CEOs, directors, or other executives of the alpha level. From these reports, the progress of the work can easily be tracked.
Establishing coordination with clients: With the help of powerful tools, your clients can get access to the information that they are looking for.
Swift communication with development teams and other departments: It happens during marketing that there is a technical expertise requirement then software developers come in the limelight. When marketers and developers work in different departments but use the same project management and workflow tools, they can work more efficiently without any hindrance.
Tracking the productivity of employees: A multitude of these tools helps to record the number of hours spent by an employee on a particular task. These help to evaluate the time spent on a specific client’s project and hence, help to keep track of productivity.
Digital asset management and file sharing: Many of these tools allow users to upload files
or link to them in cloud storage, serving as something of a Dam “lite.”
So, these were some of the benefits that these valuable tools can offer to the marketers. Therefore, go and check them out for your project and increase its productivity and apply them.
Find out how Propel Guru can help you with Project Management Tools and Enterprise Workflow for marketers.