Every marketer’s plan includes lead generation strategies, enabling them to reach a broad audience at a minimal cost. Social media lead generation is a smart step for marketers who want to go beyond brand recognition and engagement. Using social media to grab leads will assist you in finding people who are interested in your business. More significantly, these leads will allow you to stay in touch with potential customers, whether to make a special offer or inform them of new information.
Notably, social media is used by over 55% of internet users today. They use it daily and provide a considerable amount of data to each platform.
Source: Statista
What Is Social Media Lead Generation?
Implementing strategic marketing methods specifically targeted for acquiring quality leads and pushing them into your sales funnel is what social media lead generation is all about.
Using social media for the lead generation process allows firms to find consumers interested in their products. More importantly, these leads serve as a conduit to potential customers, allowing special offers to be made and loyal consumers to be formed. Both B2B and B2C businesses can utilize social media lead generation since it will enable them to find social media consumers interested in their products. This provides the marketers with the required leverage to target the audience with appropriate information and offers, which can subsequently convert them into paying customers.
Source: Statista
Now that you know what social media lead generation is, here are some significant ways you should know before you get started.
1. Share Client Testimonials
For keeping the audience interested and engaged, client testimonials and stories can provide the social proof you need to generate new prospects. Demonstrating the value of your brand by presenting how customers have benefited from your services would prove a great tool for attracting potential customers. After watching a testimonial video that explains how a business, product, or service has benefitted someone similar to them, two out of three consumers are more likely to reach you.
- Add Clickable Links
You won’t get any leads if your content is not attractive. Keep in mind that everyone on social media is vying for their user’s attention. And people’s attention spans are shorter than ever. So, make sure that your post’s images must be sharp, and the content should be even crisper. If you want to create leads, make sure your creative team supports that goal. Apart from this, you must ensure that your post must consist of click-worthy information. Therefore, it is necessary to ensure that each post contains a link and an appealing call to action, eventually urging viewers to read your content. Instagram’s “swipe up” feature is a great example of adding clickable links.
- Drive Leads Through Webinars
Using captivating social media components to promote an upcoming webinar is one of the best ways for marketers to increase traffic to video content on the website. Such advertising can be tedious when generating engagement, conversions, and capturing many leads and attendance for a webinar. Therefore, sharing images or promo videos on social media can be a successful tactic. It is one of the best tactics to create a visual tale about what potential participants will learn from your webinar.
Here’s a glimpse of a promo video that we curated for our audience, and it was indeed a winning strategy.
- Embrace Social Listening
Monitor social media conversations to see what people are saying about a particular issue or a competitor’s brand. This will assist you in identifying any opportunities for your company to create high-quality leads. Someone unhappy with a competitor’s product, for example, could prefer a different option. And everyone looking for recommendations would be delighted to hear your advice. Furthermore, customers who inquire about your business and items will appreciate your proactive approach when you respond to their issues.
- Build Targeted Ads With offers
One of the most effective lead generation strategies on social media is to create targeted ads with significant offers. A paid social media advertising campaign is highly beneficial in this regard, with this method targeting a specific audience and providing them exclusive offers specifically suited to pique their interest. Use these ads to promote content on a particular subject, special discounts, and limited-time offers on your products and services.
Conclusion
Still confused about which social media lead generation strategies are suitable for you? Worry not. This guide will prove to be beneficial for your brand’s success. Generating leads isn’t a process that can be completed in a single day. Even seasoned marketers become perplexed when they cannot produce relevant leads from social media using the best techniques. Hence, it is preferable to keep trying and experimenting with it. To get the ball moving, experiment with new promotional methods and social media marketing channels.
Are you unaware of the social media marketing trends in 2021 that would lead your brand to new milestones of success? Connect with the Propel Guru team of experts who can transform your business in countless ways with strategic guidance on developing result-oriented social media marketing strategies.
Indrajeet Agrawal
Head of Business Development & Consultant
A successful sales leader, Indrajeet has effortlessly led teams to successful deliveries by redefining business promotion, lead generation, email marketing, and a series of out-of-the-box sales and marketing techniques. Ability to work independently and with cross-functional teams and facilitating truly agile processes while seeking iterative improvement.
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