Today, if you look back and remember how a good story affects the mindset, you will recall many of them. It’s because you feel connected because of the power of a grand and robust narrative. People have been narrating stories since the start of time, and there’s a reason, they entice, connect, and intrigue the audience.
Currently, storytelling is experiencing a ‘corporate renaissance’ across social media, social entrepreneurism, giving executives a sure way to communicate effectively. Marketers have described marketing as the art of telling a story that resonates with your audience and then spreads like a fire.
Some of the biggest brands have explored the art of storytelling in their social media campaigns and voiced their brands. Few of well-known are:
- Nike tells stories of people achieving the impossible.
- Airbnb tells stories of travelers living in homes around the world and belonging anywhere.
- Apple tells stories of people challenging the touchstones.
However, many of you are unaware of what storytelling is on social media. So, we have detailed this out below to increase your knowledge base and have listed tips about how you can improve your products’ storytelling on social media.
What Is Storytelling On Social Media?
Social Media Story is the process of using social media platforms to tell stories about your brand, products, and services. It is not another tactic to sell products or services; it empowers your brand to expose your brand and tell your audience what your brand is all about.
Creators can harness the emotional power of stories within their content, and with the help of social media storytelling tools, they can form healthy, long-lasting relationships with their audience. For instance, if you stick to stories to sell something, your content will fall into the category of pushy promotions and slick sales messages. They will be meaningless, monotonous, and boring for your audience.
It is necessary to keep your audience in mind and how your brand will reflect when you blend your brand and story altogether, which is heartwarming or inspiring. The content must trigger the emotions, actions, value, and memory of the audience.
Let’s learn the best 5 ways about how your product’s storytelling on social media showcases humanity from your business, boosts brand awareness, audience loyalty, and conversions.
1. Know What You Are Telling Your Story For
With more traditional marketing efforts, a lot of time and money is needed to get your story out there. Social Media has dramatically balanced the ability for brands to get their message out to millions of customers. It isn’t vital to put your story on social media for millions of readers. Learn what demographics will echo most with your brand’s narrative and try to connect with them. Use Retargeting techniques to take your brand’s voice with the audience who already know about your brand.
2. Keep In Mind The Target Audience
Are you telling your story to strengthen your brand’s position in customers’ minds? OR Are you trying to use your story to capture the attention of potential customers? The most compelling stories will turn your followers into leads and eventually into loyal customers only if you are sure about the story. It must target your audience and curate a story that drives some value to their lives.
3. Involve Customers In Your Story
An effective way to increase your story’s shareability is to talk less about yourself and more about customers. Use your stories to show your brands’ potential customers how your business has positively impacted your current followers’ lives. Sourcing user-generated content is a great way to use your existing customers to draw new customers. Including your customers in your story increases your brand’s credibility as people believe in word-of-mouth approaches.
4. Be Consistent And Authentic
Customers are already skeptical, don’t give them a reason to be even more. Always be loyal to your brand and tell an honest story to them. People see a lot of advertising and are generally very good at spotting a not authentic brand. Viewers always appreciate honesty, but you are more likely to lose customers in the long run if you are not consistent and authentic with your story.
5. Choose The Correct Tools
You might have customers who are eager to hear your story on every social platform. It doesn’t mean that you need to engage in every social media platform all at once. Search the platforms where your customers spend most of their time and target them to deliver stories. You can use Facebook tools such as ‘Milestones’ and carousel ads that are practically used to create narratives.
Conclusion
Your brand’s story needs advertising in a manner that involves your customers to make the audience feel a part of your brand story. The art of storytelling goes beyond a piece of paper with a beginning, middle, and end. There are great examples of storytelling techniques that can inspire your next ad campaign. Bring these ideas into practice and help your brand achieve milestones.
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Indrajeet Agrawal
Head of Business Development & Consultant
A successful sales leader, Indrajeet has effortlessly led teams to successful deliveries by redefining business promotion, lead generation, email marketing, and a series of out-of-the-box sales and marketing techniques. Ability to work independently and with cross-functional teams and facilitating truly agile processes while seeking iterative improvement.
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