Today’s consumers are no longer easily deceived by flashy billboard advertisements. Therefore, marketers invest a lot of time and effort into creating and sharing written and visual content to generate leads.
70% of content marketers say that their brand’s content marketing efforts have been more successful than last year. And it’s not just marketers; 95% of services and product buyers agree that they see content as a trustworthy source when evaluating a company’s growth.
It is evident that Content is king when it comes to attracting potential customers to your website and gaining their interest in what you’re selling. But it’s essential always to have an end goal for what you want to achieve with the content you create. And to produce content that aligns with your business goals and what your customers want, you need to determine what type of content is right for your target market.
If you want to know how Propel Guru, a full-fledged digital marketing consultant agency, can help you boost your sales with out-of-the-box content marketing services and strategies, contact us today and continue reading this blog to explore the five ways to increase sales through content.
Five Ways To Boost Sales Through Content
- Focus on Buyer Persona:
The reason for creating successful content is that it must resonate with your ideal audience. If you create content that doesn’t fit your ideal audience, you might not generate any leads, and all your hard work and effort go in vain.
A buyer persona is a research-based profile representing the type of person who will use a particular service or product. The buyer’s personality describes who the potential buyer is—the criteria, specific attitudes, and touchpoints that lead customers to choose your product/service.
When you know who your prospects are and what questions need answering, you can create informed, quality content that answers these questions and resolves their pain points.
- Showcase Customer Testimonials and Case Studies: Dedicating a page or area of your homepage to client testimonials and instances of your product is another great example of content marketing that you should use on your site. You provide social evidence and illustrate your commitment to client satisfaction by including testimonials from regular consumers.
A call to action (CTA) is an important element to pay attention to when increasing sales. When creating content that is directly relevant to your product/service, consider adding a call-to-action (CTA) to encourage readers to review your product/service offering.
- Use Social Listening: It pays to be aware of your target market. When brands show that they understand their customer’s goals and needs, 43% of customers will choose that brand over the competition. Businesses can use social listening to eavesdrop on public discussions to learn more about their consumers, industry, and competitors.
It can highlight trends that your target customers are interested in and sentiment around particular brand campaigns, and possibilities to set your brand apart from the competition. Use social intelligence to help you with detailed insights for moving ahead with your content strategy.
With knowledge comes power, and social listening contains the answers to your company’s critical questions. To produce data-backed marketing messaging that converts, combine your results from social listening with your knowledge from content analytics and customer support channels.
Utilize paid promotions on social media to target specific audiences. You just need to create ads that use different types of content.
- Take advantage of the content type that Suits Your Audience
For your content marketing efforts to produce a profitable return on investment, you need to create content that resonates with your audience.
Different types of content to use in generating traffic:
Blog Posts
Blog posts are an invaluable resource that you can use to drive traffic to your website. They offer added value to your readers and increase the number of indexable pages on your domain. They are also great for directing people to your landing page or services page.
Video Content
You should create attractive and targeted videos to drive traffic to your website. Using YouTube to create platform-optimized videos can generate significant traffic to your website.
Social Media Posts
You need to share social media posts to drive traffic to your website. That means optimizing your social profiles, connecting with other users, and harnessing the power of targeted social media advertising.
Podcasts
Podcasts are one of the newest forms of content creation, growing rapidly. You can use podcasts to engage with your audience more intimately and drive traffic to your site.
- Provide Evergreen Content: Most consumers only spend 15 seconds on a website. So, that means you just have around 15 seconds to persuade the reader to read the rest of the article. Let us assume your primary title is fantastic, but your introduction is intriguing.
What about the content itself? Does it go well with the title and introduction? Will readers continue reading after the title and introduction? Evergreen material can help with this. As a result, provide your readers something useful, a piece they will remember and refer to in the future. This type of content is referred to as “evergreen content.” Marketers use evergreen Content to attract new readers and potential consumers and convert visitors into leads and paying customers. To improve search engine exposure, your evergreen content should include, among other things, a compelling headline, subheadings, and the correct keywords with user intent in mind.
It is more important than ever to stay updated with the latest news and trends. Keep a close eye on what’s trending, whether locally, regionally, nationally, or globally. Use it to promote your content. Also, keep track of your competition and analyze if any strategy works for them; you should give it a try.
Conclusion
Content plays a vital role in improving sales, but the chances of success are much greater with a content marketing strategy at your fingertips. Content marketing can be a great way to attract traffic, answer questions, and convert leads with the right strategy.
Are you looking for a new website or want to discuss outsourcing your lead generation, email marketing, sales, or digital marketing ultimately? Reach out to Propel Guru, the most reliable Content Writing Services agency, to access the best digital marketing services for your business growth.
Ajay Dubedi
CEO & Founder
15+ years leading business operations and client management in the segments of digital marketing and CRM. Driven by test-driven development paradigms, and exceedingly collaborative across all disciplines (from stakeholders to product to design to development to users – and back again).
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