A Complete Guide On How To Use Facebook Stories For Your Business

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The social media ecosystem is evolving rapidly. Before we know that, new trends and fresh themes take over our discussions and your accompanying hashtags. Likewise, new elements of social media quickly become something without which we can “not exist.” The same applies to Facebook stories, which were introduced in 2016 and have become an essential element. For a top digital marketing company, it’s about responding to the latest updates and putting the latest features into their Facebook marketing strategy so that their customers are urged to take action.

This extensive guide will help you know why you should utilize it and how you use Facebook stories for business. 

What Are Facebook Stories?

Facebook Story is a tool that allows you to share information, including pictures, videos, and even animations, that will be gone in 24 hours. Your friends’ and Pages’ Facebook stories display at the top of your newsfeed. It is true for both the Facebook app and the web version. They can be shared and seen on the Messenger app as well. 

Source: Facebook

Facebook Stories has become an increasingly appealing tool for any online social media marketing agency to communicate with their clients. However, some businesses’ reach, video watch time, and referral traffic have decreased since Facebook refocused its ranking mechanism to favor friends and family in the news feed section.

Businesses may utilize stories to garner more eyes on their content, especially since they take up valuable real estate on both the website and the mobile app. 

Facebook Stories
Source: Facebook

Size Of Facebook Stories 

Facebook Stories are designed to occupy the entire phone screen and require photographs and videos with 1080 x 1080 pixels resolution. Furthermore, ratios ranging from 1.91:1 to 9:16 are acceptable.

Also, not to forget, the positioning of text and logos is equally crucial. Ensure your visuals have roughly 14 percent (250 pixels) of space at the top and bottom. After all, nobody likes to find out late in the game that a call-to-action or personal information obscures their compelling text.

Length Of Facebook Stories

Facebook stories are short and sweet for a reason. They are made to keep your audience interested throughout the entire encounter. For example, a Facebook Story has a video length of 20 seconds and a photo length of five seconds. 

When it comes to video advertisements, Facebook will show Stories for no more than 15 seconds. If they go on for a longer duration, they will be divided up into other Stories cards. Moreover, Facebook will automatically display one, two, or three cards. After that, viewers must tap Keep Watching to continue watching the commercial.

Why Businesses Should Use Facebook Stories

As a digital marketer, you might know how challenging it can be to get organic reach on Facebook. However, the good news is that Stories are prominently featured at the top of every newsfeed, where they are more likely to be noticed. 

Facebook Stories are the best way to humanize your brand and show your customers what goes on behind the scenes of your company.

When posting Stories on a Facebook Business Page, you have two options: organically, like you would on a personal account, or through paid marketing. In either case, you will want to show off your company’s personality as well as the items and services you provide.

In recent years, the function has gained a lot of traction. Every day, almost 500 million people use Facebook stories, which can help you reach a large audience with the appropriate methods. Moreover, Stories allow you to relax your collar and be a little more casual in your discussions. Keep in mind; your viewers are not looking for a polished visual masterpiece. 52% of consumers said they prefer to watch Stories that are brief and easy to follow.

Benefits Of Using Facebook Stories For Your Business

  1. Allow Businesses To Reach Their Customers

The Facebook Stories tool, similar to Instagram Stories, allows businesses to share Stories with specific followers on their company page. Furthermore, your Stories can only be read once and will be deleted after 24 hours. As a result, viewers are more likely to share stories with a limited viewing time. Therefore, they are more likely to be seen.

  1. Increases Transparency 

Your followers will never miss an update from you, thanks to Facebook Stories. Your Story will be the first thing people see when they login to their account, regardless of when it was posted. Thus, Facebook Stories can also be used to share behind-the-scenes information or short how-to videos. This will provide your viewers a better understanding of your company.

Steps To Use Facebook Stories For Your Business

Step 1: For creating your Facebook Story, go to your Business Page in the application.

Step 2: Tap on the plus sign (+) on your profile image and click “Create Story.”

Step 3: After this, you will be asked to choose an image or a video clip from your camera roll or gallery. Tap on the picture or video that you want to add to your Story. 

Step 4: Add finishing touches to your Story, such as text, stickers, filters, etc. Moreover, a call to action or swipe-up button can also be added to let viewers know what to do next. 

Step 5: After customizing the Story according to your requirements, you can tap on “Next” and share it on both your Story and the News Feed. 

Conclusion

The Stories format is the way social media will evolve in the future. For example, people may now connect more efficiently in real-time because of Snapchat’s innovation, followed by Instagram and WhatsApp. Hence, with Facebook pushing Stories across all of its primary platforms, this social format is only going to get bigger. So, if you are an online social media marketing agency, get started right away and leverage Facebook Stories to grow your brand and engage with your customers. 

Want to boost your online business presence with social media optimization strategies? Get in touch with Propel Guru’s team of social media experts who will effectively promote your business on one or any social media platform and craft a robust strategy for your business growth.

Ausaf Ahmed

Senior Project Delivery Manager

A passionate and enthusiastic senior digital marketing and sales specialist who is highly proficient in planning, implementing, managing the entire business-to-business sales and marketing process for selling the company’s advertising products and services. Having rich expertise and in-depth domain knowledge in the field of both sales and digital marketing, he ensures that he has a confident and winning attitude even during challenging business interactions.

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