Over the years, the marketing landscape has shifted dramatically, from in-person trade exhibitions, branded freebies, and printed handouts to digital-first initiatives. The epidemic has accelerated this transformation and will almost certainly have a long-term influence on the industry. According to some recent studies, nearly 80% of marketing went digital.
Marketers are now considered as essential drivers of digital marketing trends, responsible for anything from creating new revenue tactics to developing strategic market positioning across all channels, in addition to just delivering qualified leads.
As we approach 2022, we believe there are six criteria that marketers should keep in mind to maximize their efforts and promote growth. Let’s get started!
1. Ace Your Keywords Efforts
Keywords frequently change, necessitating continual monitoring to ensure maximum traffic. In addition, competitors often modify their key phrases and purchase yours. To stay ahead of the competition, marketers will need to plan and prioritize SEO activities. You’re already behind if you’re not continuously looking at SEO and analyzing the competition.
2. Revamp Content With Data:
In 2022, the content will still reign supreme, but only if it adds value to the reader and addresses specific problems. To enhance engagement and steer leads down the funnel, marketers will need to become even more tech-savvy and metrics-driven. To improve the content, consider using proprietary surveys and platform data.
Pro Tip- Align your efforts with your SEO plan to make sure you’re always using the proper keywords to get the most out of your content.
3. Create A Hybrid Event Strategy
Following COVID-19, virtual events became the go-to method for keeping in touch with customers and leads. However, marketers are faced with a decision now that consumers feel comfortable assembling physically again. Should we go back to events that only take place in a physical space or remain virtual? The answer is, use a mixed strategy. Make sure your live events in 2022 include a vital digital component, and use technologies like AR and VR to offer an immersive experience for people who choose to attend digitally.
4. Leverage Virtual Assistants
Along with AI, the virtual assistant is becoming increasingly popular. By 2022, it’s expected that the industry for voice search shopping would be worth $40 billion, with 18 percent of consumer expenditure going to voice assistants. It’s likely that your company currently employs a virtual assistant to automate customer service needs via apps such as efficiently addressing consumer inquiries on social media channels, email marketing, and other internet platforms.
5. AI-Powered Influencer Marketing
The coming era of influencer marketing will see AI used in everything from influencer identification to performance influencer marketing. AI will watch and analyze millions of influencer videos faster and more efficiently than humans.
Conclusion
While no one could have predicted the hurdles digital marketers faced over the last year, they provided an opportunity for massive innovation. A powerful digital marketing strategy is vital for firms seeking to improve resiliency this year. The need for marketing teams and communications experts to be agile may expand in the future years. This means no more silos between marketing and other departments and a greater emphasis on the need to plan swiftly and efficiently gather data.
Ajay Dubedi
CEO & Founder
15+ years leading business operations and client management in the segments of digital marketing and CRM. Driven by test-driven development paradigms, and exceedingly collaborative across all disciplines (from stakeholders to product to design to development to users – and back again).
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