As platforms introduce more features and ways for businesses to reach their audience, social media marketing seems to be turning out more complex by the day. Social media stories appear to be the latest craze that practically every platform is jumping on. While social media stories aren’t new, businesses must learn to make the most of them as more platforms incorporate them into their apps. Not only does it provide a social media marketing consultant with a whole new way to reach out to their followers, but it also means their content doesn’t have to be as polished as it is on your feed.
So, are you looking to find some best ways to take advantage of social media stories for your business? In this blog, you will get acquainted with the importance of social media stories in social media marketing, the different platforms that allow sharing stories, and what story content should be perfect for posting on different platforms. Let’s dive in!
A Brief Introduction Onto What Is Social Media Marketing
Social media marketing is referred to as social media platforms to connect with your audience to build up your brand identity, increase sales, and drive exponential website traffic. This includes creating amazing content for your social media profiles, listening to and connecting with your followers, assessing your outcomes, and executing social media ads. Furthermore, social media marketing is an effective approach for businesses to connect with prospects and customers. Customers are already connecting with brands on social media, and you’re missing out if you’re not connecting directly to them on social media sites like Facebook, Twitter, Instagram, and Pinterest.
What Is A Social Media Story And How It Influences Social Media Marketing?
In a social media environment, a story is an image or video that is posted and disappears after 24 hours. Today’s youth have become increasingly dependent on the link between social media and socializing to stay in touch with their peers.
Facebook, Instagram, and Snapchat are the most dominant social media platforms for sharing stories. However, there are no hard and fast guidelines, and platforms vary in look and functionality. Instagram is frequently used to share higher-quality stories, such as ones that capture a trip, a day out, or time spent with friends and family.
Snapchat is well-known for its ‘filters’ and happy photographs that young people may share with their mates for a laugh, possibly from a party or a day out.
Furthermore, Facebook is a new player in the competitive realm of stories, but as one of the most pre-eminent social media platforms, there will undoubtedly be widespread adoption.
What Platforms Allows You To Share Your Social Media Stories?
For a long time, Snapchat was the only platform with this disappearing content feature. After that, Instagram added it to their platform in 2016. Not long after that came Facebook and Facebook Messenger. So it’s now available on more than ten different platforms.
1. Facebook Stories
As you can see, most platforms prominently display their stories right at the top of the application, so it’s one of the first things that you see when you open it on your phone. As a result, it’s a terrific approach to get around many networks’ curated algorithms.
Facebook Stories appear right at the top of users’ feeds on desktops, but this feature is geared toward mobile users.
2. Instagram Stories
Instagram Stories display at the top of your feed in little circles. Of course, they’ll vanish once you start scrolling, but you can simply scroll back up to view stories by tapping the top of your screen.
3. Twitter Fleets (Stories)
In late 2020, Twitter tested the rollout of a new feature called Twitter Fleets. However, Fleets was deleted in July and August of 2021 when it failed to significantly increase the social network’s new conversations.
4. LinkedIn Stories
Even LinkedIn, a business networking platform, has stories at the top of its apps. While you can’t publish LinkedIn content to their stories, this is a unique approach to provide your business connections with a behind-the-scenes glimpse into your processes and operations.
5. Snapchat Stories
We’re all familiar with Snapchat, the creator of disappearing social media stories. While this format is now commonplace, Snapchat was the first platform for many businesses to test how stories are a more casual approach to content creation. Many publications and influencers have tried to make something of their Discover pages, but Snapchat marketing can still be a viable option depending on your brand.
6. YouTube Stories
YouTube is also introducing its own stories feature, which is initially limited to channels with over 10,000 followers. With YouTube Shorts posing as a competitor to TikTok’s short video content, it’s understandable that the most popular video-sharing platform is attempting to leverage all of the ways producers may upload video content and attract audiences.
What Stories To Share On Social Media?
Now that you’ve learned about all of your options for producing social media stories content, let’s look at some of the most popular sorts of content. These are some of the suggestions that are excellent methods for developing social media stories for one or more networks and testing which content performs best for your company.
1. Provide access to behind-the-scenes footage
The less polished and groomed aspects of your business’s products and services are ideal for discussing social media stories. Consider how you may use behind-the-scenes images or films to promote your company. This might include showing your workers or demonstrating how your items are packaged.
2. Conduct an audience poll
Many stories platforms include stickers that allow your audience to interact with your work. As a result, asking questions or polling your audience for immediate input is a terrific idea.
3. Share your most recent social media posts
Do you want your regular social media updates to gain more traction? Share those with your stories, so they’re in two places simultaneously, boosting reach. This is something we saw Social Media Examiner do on Twitter Fleets, and you can do it on Facebook and Instagram Stories. You can also use your stories to share posts from other users, which is a wonderful way to share mentions, user-generated content, and partnerships.
4. Demonstrate your products and services
Social media stories are ideal for demonstrating items and services in action and promoting a flash sale or daily/weekly special. Make graphics, or simply upload photographs or videos of the product or service you are marketing.
5. Share company updates
The company launches, announcements, and key releases are also great stories to share. This form of content piques people’s interest and makes them want to interact with and collaborate with your company.
Conclusion
Social media stories should be a big component of your content strategy, especially now that practically every major network implements them. In addition, stories are a wonderful place to try out new formats that are more spontaneous or outside your normal feed content because of their disappearing and casual character.
So, if you are an online social media marketing agency looking to incorporate the potential of social media stories into your marketing approach, Propel guru is here with another informative blog.
Want to promote your business on different social media platforms without any hassles? Connect with an expert team at Propel Guru and leverage social media optimization strategies to reach out to your audience. So let’s get started today!
Ausaf Ahmed
Senior Project Delivery Manager
A passionate and enthusiastic senior digital marketing and sales specialist who is highly proficient in planning, implementing, managing the entire business-to-business sales and marketing process for selling the company’s advertising products and services. Having rich expertise and in-depth domain knowledge in the field of both sales and digital marketing, he ensures that he has a confident and winning attitude even during challenging business interactions.
